Job Description

Account Manager, Influencer and Affiliate Marketing 1 day ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. THE ROLE: Account Manager, Influencer Marketing. As the partner marketing landscape continues to evolve, various channels and tactics are coming together in exciting ways, and Acceleration Partners is leading the charge. We are seeking an Influencer Marketing Manager to provide premium quality service to diverse brands eager to develop influencer programs at scale within their affiliate channels. This person will be directly responsible for managing the client relationship, as well as owning the development and execution of influencer program strategy. Ownership of program strategy includes, but is not limited to, designing influencer recruitment strategies, content strategies, communication strategies, incentive strategies and optimization strategies focused on the monetization of content across social media. Strategies are expected to be customized to each client’s unique goals and objectives. The successful candidate will have strong experience in the development and end-to-end management of KPI-driven influencer marketing campaigns for consumer products and/or service companies. They will be skilled at analyzing program data and spotting performance trends to continuously refine their strategic approach and scale outcomes. They will be well‑versed in negotiating media packages with influencers and contracting longer‑term agreements. They will have working knowledge of the overall partner marketing landscape, including affiliate, and the ability to both develop comprehensive strategy as well as lead a team to capably execute. They will also be a self-starter that can confidently plug in to any challenging situation with ease and can balance competing priorities well. Top 5 Job Responsibilities PROGRAM STRATEGY & EXECUTION – Manages successful influencer programs by developing custom strategies and tactical plans for achieving client’s goals and objectives. Keeps a close pulse on program performance, budget spend, and goals/budget pacing in real time to ensure program stays on‑track to meet key objectives and spend targets. Proactively presents strategic recommendations to course‑correct performance and/or spend to ensure client goals are met. CLIENT SERVICE & COMMUNICATION – Consistently provides superior client service, acts as a point of contact, and escalates issues or key risks as appropriate. Works with teams to ensure client develops trust in AP by delivering client outputs and communications in the AP way. Develops and nurtures excellent relationships, reflected in very high client satisfaction and retention rates, and an average 8.5 client rating. REPORTING & ANALYSIS – Uses data strategically and nimbly; all analysis or data shared to clients is consistently accurate and precise. Draws relevant and accurate conclusions using data to identify trends, analyze program outcomes, and provide client insights and recommendations to reach or exceed goals. Performs robust analysis of influencer program performance using multiple data points to present data‑driven recommendations to clients. Well‑versed at conducting analysis across upper‑funnel social analytics (i.e., impressions, engagement rate, CPM, etc.) and mid‑to‑lower funnel metrics (i.e., CTR, CVR, Revenue, ROI, etc.) to present a full‑funnel view of program outcomes and value derived from partnerships. INFLUENCER PARTNERSHIP OPTIMIZATION – Designs influencer recruitment strategies, communication strategies, content strategies, incentive strategies and optimization strategies aimed at fostering long‑term partnerships with the right creators/audiences and enabling them to drive lower‑funnel value for clients (i.e., site traffic, revenue, ROI). Negotiates longer‑term media packages with creators and manages fixed fee‑based investments on behalf of clients when necessary. Trains, coaches, and develops influencers as needed by providing education on the affiliate landscape and best practices for optimizing their success. PORTFOLIO MANAGEMENT – Manages multiple influencer marketing programs with solid organizational skills and the ability to focus on and prioritize tasks based on client objectives. Maintains ability to identify new opportunities to drive client success while identifying possible goal misalignments, getting to the root of an issue, and proactively bringing solutions to resolve. What Success Looks Like BY 2 MONTHS… The Influencer Marketing Manager has a clear understanding of each client’s goals and objectives, their target market, and the unique strategic approach to each of their influencer programs. The Manager has formed strong relationships with client contacts and established themselves as the main point of contract, leading routine calls and taking ownership of client deliverables and oversight of program operations and strategy execution. The Manager is becoming familiar with AP’s tools and solutions, and the wider affiliate landscape, and is growing knowledgeable of affiliate tactics and methodologies that are applicable to the strategic approach and design of their owned influencer programs. 70% of the Manager’s actions are being conducted independently; the Manager escalates challenges/issues/risks to account teams for guidance and approval when needed and proactively flags when additional support/training is needed. By 4 MONTHS… The Manager is taking ownership of managing a portfolio of clients with little guidance from their Account Director; 90% of actions are being conducted independently. The Manager is fully capable of bringing a solutions‑oriented approach to proactively address challenging client or team situations, but continues to escalat e key risks where appropriate. Client data is regularly being analyzed and used strategically to optimize program outcomes. Client accounts are being handled effectively and strategically, without dropping any balls, and clients are aware of and pleased with this outcome. Clients are being serviced profitably with AP targets, client KPI’s are being met, and an average 8.5 client rating is being upheld across campaigns.

QUALITIES OF THE IDEAL CANDIDATE

Big picture, strategic innovative thinker with a strong go to market growth mentality Strong with data analysis, is easily able to pinpoint issues and opportunities within a data set Ensures that influencer strategies and tactics have measurable results Translates data and insights into actionable next steps for clients Possesses superior written and verbal communication skills Has incredible attention to detail and is capable of prioritizing competing objectives and managing time with skill Has confidence, poise, and eloquence in client meetings and difficult situations Possesses mature and measured judgment, and the ability to solve problems on their own with minimal supervision Displays accountability, consistently meeting deadlines and following through on commitments Exhilarated by managing change and comfortable with ambiguity and moving targets Thrives in a fast paced, high performing environment and enjoys bringing order to chaos Likes to share and collaborate with peers in a remote environment Passionate about the digital marketing industry and how influencer relates to the greater digital landscape Hears and incorporates feedback from other team members, clients and partners Minimum Qualifications & Skills 4+ years working for an influencer marketing agency or brand and experience managing client and/or creator relationships Strong understanding full funnel influencer marketing strategies including flat fee and affiliate payment models Solid understanding of omni-channel and direct to consumer marketing, with a track record of successfully running influencer campaigns for consumer products and/or services companies Advanced Excel capabilities and comfortable with formatting, formulas, customizing reports, etc. Excellent at communicating, presenting and pitching and receiving approval from clients on new influencer campaigns Working knowledge of attribution in digital marketing Tools (CreatorIQ, Grin, Izea, etc.) experience preferred, not required Knowledge of Affiliate Networks or SaaS platforms (Impact, ShareASale, Commission Junction, etc.) experience preferred, not required Bachelor’s degree or equivalent work experience Ability to travel up to 15%

WHY ACCELERATION PARTNERS?

Acceleration Partners is the world’s largest and first‑to‑market Partnership Marketing Agency creating and nurturing partnerships that drive exceptional measurable outcomes for their clients. Managing clients in 40+ countries, AP’s global team of 300+ focuses on data‑driven strategies that connect brands to the right consumers through affiliate and influencer. All of our work is supported by APVision, our proprietary technology suite which leverages the largest dataset of any agency in the Partnership Marketing agency ecosystem. Serving over 200 brands—including household names like Amazon, Apple, Target, Google, Marriott, Coinbase, and Burberry—AP’s diversified team is creating what’s next in the industry by building high‑performing partnership marketing programs. As the only truly integrated global partnerships agency, AP prides itself on being at the cutting edge of industry developments and leveraging proven expertise to deliver unique solutions for brands seeking sustainable growth. Ap Perks & Benefits - What We Offer 100% remote work for everyone Group medical, dental, and vision coverage insurance (with opt‑out benefits) 401K with matching Open Paid Time Off Summer & Holiday Wellness Breaks in July and December Volunteer and Birthday Time Off Focus Fridays Paid Parental Leave Benefits Wellness, Technology & Education Allowances Paid sabbatical leaves, donation matching, and more!! Target Salary is $75,000 - $85,000 depending on location and experience. Benefits may vary based on employment status or country location. Acceleration Partners is committed to a diverse workforce and we are an equal opportunity employer. We evaluate applicants regardless of an individual’s age, race, color, gender, religion, national origin, sexual orientation, disability, or veteran status. Seniority level Mid‑Senior level Employment type Contract Job function Other Advertising Services #J-18808-Ljbffr Acceleration Partners

Job Tags

Contract work, Work experience placement, Summer holiday, Remote work,

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